Technology for every chapter of the athlete's journey.

Athlete. Coach. Leader. Guardian. Official. Always an athlete at heart.

SporTech builds the digital infrastructure that serves every role an athlete plays — and every institution that stands behind them. From the first tournament registration to administration, governance, building the athlete or building knowledge frameworks, we make the system work.

§ 02  /  The scale

Before we tell you what we are building — we would like you to think about what you know.

Question 01 / 05
Your turn

How many people are part of the Indian sports ecosystem?

Enter a number, then reveal to compare — or just scroll

Indian sport at scale — five numbers that shape the brief.

Participants
60+ cr
≈ 600 millionVillage & small-town · 97% of participants

The second-largest sports ecosystem in the world by participation. Almost entirely invisible to digital systems.

Annual economy
₹94,000 cr

Still running on paper certificates and unverifiable claims.

Distinct roles
38

Athlete to policy maker.

Non-metro
97%

6,94,137 villages · 14,71,891 schools

Active in any digital system
1.62%

The gap between scale and solutions — exactly what we exist to close.

SporTech Innovation Lab · 2026sportechinnolab.com
Read our story →

Sources · MoYAS · KPMG · Ministry of Youth Affairs and Sports · Internal research

§ 03 · The ecosystem

38 roles. One ecosystem.
Zero digital infrastructure — until now.

Role —
The ecosystem
Every person in sport.

The athlete who competes. The coach who develops. The referee who governs. The parent who supports. The federation that structures. For the first time, SporTech connects all 38 roles through a single, verified infrastructure.

Drag the sphereTap any faceOr use ← / →
01 / 38 · Athletes
§ 04 · The stack

The architecture is five compounding layers.

Identity at the base. Every layer above it inherits, extends, and multiplies what it can do. Hover any layer to see what lives there.

Each layer inherits the one below

L01

Identity

Verified, permanent digital ID for every participant.

SportsKeyzBiometricLifelong
L02

Analytics

Capture what happens — training, match, performance.

SensorsVisionStreams
L03

Reporting

Turn raw signal into federation-grade structured records.

TournamentsCertsRankings
L04

Applications

Five platforms, each serving a role in the ecosystem.

Sports GuildKreedangan+3
L05

Intelligence

Policy, talent-spotting, selection models built on verified data.

Talent IDAuditsTrends

Built for the whole ecosystem.

§ 05 · Who we build for

One ecosystem. Village grounds and urban stadia. Most technology in Indian sport today is designed only for the 3% with access. We refuse to do that.

97% · Villages & small towns3% · Metros
Where they live
6,94,137 villages
Where they play
14,71,891 schools
Digital record today
1.62% active
Who they are

Athletes, coaches, schools, federations, government.

On the ground
“Be it an athlete in a dusty village of Odisha or an elite athlete at an NCOE, every athlete has a right to excellence and we bring them that.”
Pinaze Dubash, PhD · Board Chair · SporTech
§ 06 · Institutional partners

Trusted by institutions that shape Indian sport.

§ 07 · The thesis
We are not building another sports app. We are building the infrastructure Global sport has always needed — and never had.
Sanand Salil Mitra · Founder & Managing Director · SporTech Innovation Lab
Read our story →See what we build